Apple gears up for iWatch battle

With almost every major technology company now working on watches, Apple is thought to be increasing its focus on developing the iWatch.

Although the company has yet to offer any official confirmation, Apple is now believed to have up to 50 employees working on solving the challenges posed by developing an iWatch.

The FT reported that Apple “has embarked on a hiring spree to tackle design problems” with the product, which is likely to be the first entirely new kind of device it launches since the death of co-founder Steve Jobs.

Google, Samsung and Dell have all expressed interest in developing watches, and dedicated companies such as Pebble have also seen widespread consumer enthusiasm and raised significant funds for their own projects.

^{This concept for a watch design was produced in collaboration with Samsung by Johan Loekito Photo: Johan Loekito}